A man dressed as a Boss can

A pachinko parlor using the distinctive Boss typeface

A woman showing her man who is the boss

The Boss enjoying sound on a stamp

I love the coffee brand Boss, although I never drink it. What I like is the logo, which is supposed to be the profile of a coffee plantation owner, I imagine. But I can’t help think that the designer who made it must have seen the movie “The Boys From Brazil” and drawn inspiration from Gregory Peck. Whenever I hear a can of Boss coffee pop I think “Evil Nazi!”


Gregory Peck plays an evil Nazi doctor in The Boys From Brazil


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